The impact of the Internet on the field of advertising Research Paper

The impact of the Internet on the field of advertising - Research Paper Example Moreover, the other important question is regarding the effectiveness of online advertising. It is said that the online advertising is less costly but whether the returns on investment from online advertising are more profitable than traditional advertising is another important question that needs to be answered. Kim & McMillan, (2008) believe that the internet is allowing companies to engage with consumers in a more interactive and personalized manner, which is why we see companies employing online mechanisms heavily for consumer related advertising. So how are companies exactly reaching out to customers via the internet is the question. Online promotion can take different shapes and forms, with firm’s using a combination of methods according to what they perceive is the best way to approach their target audience. Web marketing is one such method, whereby a corporation creates its own websites to inform customers of its products and services, places adverts on search engines or other relevant pages of affiliate websites to increase awareness, or makes its own page available to users who search for it using such search engines (Manchanda, et al., 2006). Email marketing is another technique whereby a firm sends promotional messages, newsletters, product updates etc. to the personal ema il accounts of its customers (Saeed, Hwang, & Grover, 2003). In some cases, potential customers who form the target audience are also included for wider reach if they subscribe to the service (Saeed, Hwang, & Grover, 2003). The third and perhaps the most powerful approach is social media marketing (Kim & McMillan, 2008). The internet has set up social networking platforms such as Facebook, Twitter and GooglePlus which hosts large swathes of the world population. Firms have used this facility to their advantage by setting up their own company pages which not

The Advantages of teamwork Essay Example | Topics and Well Written Essays - 250 words

The Advantages of teamwork - Essay Example According to Hosftede, we get ourselves in life situations where we are dealing with people from diverse cultures and we have to work together for a common course. Hence, one needs to have knowledge of the cultural dimensions as illustrated by Hosftede. They include power, individualism, gender, uncertainty and long term orientation. Teamwork is a better illustration of the famous ancient phrase that says two heads are better than one. Teamwork enables people to share ideas among their team in relation to the shared task. It involves each person giving an idea and participating in decision making of the way forward in doing an activity or in the process of problem solving. Teamwork also saves time. Things get done much faster and efficient. When a group or team is assigned a task or responsibility, it is more likely that it will be done in less time with so many areas covered all at one time. Another merit of teamwork is the ability to account for weak areas. People are diverse; different cultures and each has their strengths and weaknesses that differ a lot. When people come together to do a similar task, it is easier to get solutions through each stage since there are possibilities of having one or two persons who are conversant with an identified area of weakness (McMillan & Reynolds, 2002, p. 23-34). In addition, teamwork is able to break the cultural differences that may present during a task. At workplaces, teamwork improves relationships among the work mates and the management of an organization. These relationships results to teamwork not only in the workplace but also outside work and across cultures (West, 2012, p. 56). In additions, it brings about job satisfaction and morale to engage in even bigger tasks. One thing that is essential for any manager to invest on in business or organization is teamwork. It saves a lot of time and dependency on the